News at Your Fingertips
By now, everyone either loves or hates Twitter. This mass “microblogging” has become a household name in modern communications.
“Kansas City Star” writer Laura Bauer wrote that “more people flock to Twitter as a conduit for information.” What started as another evolution of texting or instant messaging has became somewhat of a personal wire service.
Twitter allows for normal people to document their every moment and let all of their followers know what is going on in their lives. Bauer said Twitter is “about real information, in real time.”
Twitter can be used by companies, organizations, public officials, and even celebrities to broadcast the latest news to the public.
We have seen the Obama election campaign use Youtube as a guerrilla marketing form of communication. It most likely helped win over the younger generation of voters who seem to live off of the internet.
Now police departments or schools can warn the local community about immediate danger. Companies can issue mini press releases to inform their stockholders of sudden changes or important events.
We have seen information be spread by mail, radio, television, phone, internet, and now the time it takes to receive news has been cut to a few seconds. If it hasn’t already, Twitter, and other microblogging programs will revolutionize the way information is communicated.
Wednesday, April 22, 2009
Favorite Magazine: Game Informer
Men’s most favorite magazine isn’t Playboy.
Game Informer magazine combines video game knowledge with humor, two things that people loved since they were kids.
It is interesting that they target gamers, considering that they come in all ages, races, and social classes. Guys and girls can both be into video games. They are fun, interactive, and can be played solo or with friends, and now even cooperatively or competitively online.
The writers of Game Informer focus on two things, how games can be enjoyed and how players can up their skills. They know that there are the gamers that play to have fun and the ones that play to win.
Their blunt, know-it-all, and sometimes satirical delivery of reviews, previews and help guides make sure that anyone can find useful information and entertainment in their magazine.
Their writing style is conversational. They don’t use a lot of big words, except for the terminology that only players would know. They sneak innuendos and references to older, classic games that make readers feel like they are part of a whole separate culture of gamers. The fact that the readers can understand these references creates a more comfortable and personal feel to the magazine.
Still, the only downside to focusing on the gaming industry is that the majority of non-gamers won’t even pick up an issue because it is completely irrelevant to their lives. But, for gamers all over the world, Game Informer will always be their source of information and entertainment.
Game Informer magazine combines video game knowledge with humor, two things that people loved since they were kids.
It is interesting that they target gamers, considering that they come in all ages, races, and social classes. Guys and girls can both be into video games. They are fun, interactive, and can be played solo or with friends, and now even cooperatively or competitively online.
The writers of Game Informer focus on two things, how games can be enjoyed and how players can up their skills. They know that there are the gamers that play to have fun and the ones that play to win.
Their blunt, know-it-all, and sometimes satirical delivery of reviews, previews and help guides make sure that anyone can find useful information and entertainment in their magazine.
Their writing style is conversational. They don’t use a lot of big words, except for the terminology that only players would know. They sneak innuendos and references to older, classic games that make readers feel like they are part of a whole separate culture of gamers. The fact that the readers can understand these references creates a more comfortable and personal feel to the magazine.
Still, the only downside to focusing on the gaming industry is that the majority of non-gamers won’t even pick up an issue because it is completely irrelevant to their lives. But, for gamers all over the world, Game Informer will always be their source of information and entertainment.
Saturday, April 18, 2009
Slightly Revised - Final Broadcast Project
Video Link
My Youtube Channel
ARE COLLEGE STUDENTS IN AMERICA GETTING A PROPER EDUCATION?
EDUCATIONAL PSYCHOLOGIST ROXANA MARACHI SAYS AMERICAN COLLEGE SYSTEMS FAIL TO MOTIVATE STUDENTS TO PERFORM TO THEIR FULL POTENTIAL.
MARACHI HOSTED A WORKSHOP FOR FELLOW EDUCATORS ON MARCH THIRD AT SAN JOSE STATE ON HOW TO BETTER MOTIVATE STUDENTS.
THE U-S COLLEGE SYSTEM IS BASED ON GRADES AS STUDENTS ARE REWARDED AND VALUED BY RANK.
STUDIES SHOW THAT THIS ACTUALLY DECREASES STUDENTS’ MOTIVATION AND EAGERNESS TO LEARN.
MARACHI SAYS THAT GRADES BECOME THE GOAL INSTEAD OF THE LEARNING.
ALTHOUGH THE ACADEMIC RANKING SYSTEM WORKS TEMPORARILY, IT LOWERS STUDENTS’ WORK ETHIC IN THE LONG RUN.
S-J-S-U E-CAMPUS ADMINISTRATOR, MARK ADAMS SAYS THAT THE TOP PERFORMERS IN THEIR FIELD ENJOYED SPENDING AN ENORMOUS AMOUNT OF TIME IN PRACTICE.
HUMAN RESOURCES MANAGER, DENNIS HUNG-GRIJ, SAYS THAT THE CULTURAL VALUE OF THE U-S WAS FOUNDED ON HARD WORK, WHILE THE REST OF THE WORLD FOCUSED ON ACTUAL EDUCATION.
CHINA AN INDIA HAVE MUCH HIGHER COLLEGE GRADUATION RATES THAN THE U-S.
EDUCATIONAL SPECIALISTS LIKE MARACHI CONTINUE TO FIND OUT BETTER WAYS TO MOTIVATE STUDENTS AND RAISE LEARNING CAPABILITIES.
MARACHI ADVISED THAT STUDENTS NEED TO LEARN FOR THE SAKE OF LEARNING AND USE THE TOOLS AND KNOWLEDGE OFFERED BY THEIR EDUCATORS.
Tuesday, April 7, 2009
Revised - Broadcast Shwarzenegger Story
Govenator’s Bear
25 seconds
STARTING TODAY, VISITORS TO THE CAPITOL WILL FIND A BRONZE STATUE OF A GRIZZLY BEAR IN THE HALLWAY OUTSIDE GOVERNOR SCHWARZENEGGER (SH-WAR-ZEN-A-GUR’S) OFFICE.
GOVERNOR SCHWARZENEGGER (SH-WAR-ZEN-A-GUR) BOUGHT THE STATUE WITH HIS OWN MONEY FROM AN ART GALLERY IN ASPEN, COLORADO, WHERE HE HAD STOPPED ON A FUND-RAISING SWING.
HIS SPOKESMAN, AARON MCLEAR SAID THAT THE GOVERNOR THOUGHT THAT SCHOOL CHILDREN WHO TOUR THE CAPITOL WOULD ENJOY TAKING PICTURES WITH THE BEAR.
THE STATUE, BY ARTIST STEVEN BENNETT, IS THE SAME TYPE OF BEAR THAT DECORATES THE CALIFORNIA STATE FLAG.
-25-
Note: I was taught in my broadcasting class with Shrader, to spell out the pronunciation of awkwardly spelled names, even if they are well known.
25 seconds
STARTING TODAY, VISITORS TO THE CAPITOL WILL FIND A BRONZE STATUE OF A GRIZZLY BEAR IN THE HALLWAY OUTSIDE GOVERNOR SCHWARZENEGGER (SH-WAR-ZEN-A-GUR’S) OFFICE.
GOVERNOR SCHWARZENEGGER (SH-WAR-ZEN-A-GUR) BOUGHT THE STATUE WITH HIS OWN MONEY FROM AN ART GALLERY IN ASPEN, COLORADO, WHERE HE HAD STOPPED ON A FUND-RAISING SWING.
HIS SPOKESMAN, AARON MCLEAR SAID THAT THE GOVERNOR THOUGHT THAT SCHOOL CHILDREN WHO TOUR THE CAPITOL WOULD ENJOY TAKING PICTURES WITH THE BEAR.
THE STATUE, BY ARTIST STEVEN BENNETT, IS THE SAME TYPE OF BEAR THAT DECORATES THE CALIFORNIA STATE FLAG.
-25-
Note: I was taught in my broadcasting class with Shrader, to spell out the pronunciation of awkwardly spelled names, even if they are well known.
Revised - Broadcast Style Exercise
Holiday Flights
20 seconds
NORTHWEST AIRLINES ANNOUNCED THIS MORNING, THAT IT IS CUTTING ITS DOMESTIC FARES BY UP TO 40 PERCENT FOR HOLIDAY TRAVELERS.
NORTHWEST AIRLINES C-E-O FRANK DEWITT SAID THAT THEY LIKE TO THINK OF IT AS A HOLIDAY GIFT TO THEIR CUSTOMERS.
TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN NOVEMBER 12 AND JANUARY 14 IN THE LOWER 48 STATES, ALASKA AND CANADA.
DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVAILABLE ON CERTAIN POPULAR DAYS, INCLUDING NOVEMBER 23, NOVEMBER 26, DECEMBER 23, AND DECEMBER 26.
WITH THE DISCOUNTED NON-REFUNDABLE FARES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR FOUR HUNDRED DOLLARS ON CERTAIN DAYS.
-25-
20 seconds
NORTHWEST AIRLINES ANNOUNCED THIS MORNING, THAT IT IS CUTTING ITS DOMESTIC FARES BY UP TO 40 PERCENT FOR HOLIDAY TRAVELERS.
NORTHWEST AIRLINES C-E-O FRANK DEWITT SAID THAT THEY LIKE TO THINK OF IT AS A HOLIDAY GIFT TO THEIR CUSTOMERS.
TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN NOVEMBER 12 AND JANUARY 14 IN THE LOWER 48 STATES, ALASKA AND CANADA.
DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVAILABLE ON CERTAIN POPULAR DAYS, INCLUDING NOVEMBER 23, NOVEMBER 26, DECEMBER 23, AND DECEMBER 26.
WITH THE DISCOUNTED NON-REFUNDABLE FARES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR FOUR HUNDRED DOLLARS ON CERTAIN DAYS.
-25-
IMHO extra credit - Journalism: a Risky Business
Future Journalists to Meet Uphill Struggle
“At the peak of the ‘dot com’ boom we were making $125 million a year, just on job placement ads alone,” San Jose Mercury spokesperson, Patty Hannon said.
That was back in the year 2000. In 2008 they only made $15 million on classified ad sales in the San Jose Mercury.
Journalism has become a much less prolific career than it was a century ago. The rise of online classified ad sites such as Ebay and Craigslist have forced newspapers and some magazines into endangerment.
Advertisers would much rather pay a small amount of money to have a banner placed on a Google web search engine than thousands of dollars on one small print ad.
Our parents would pay to subscribe to daily or weekly papers to get their news. Our generation stays well-informed by simply having access to the internet. The truth is, we don’t have to pay for our news, so why would we?
Hannon threw out a question that us Journalism majors must be asking ourselves: “If I’m not paying to get the news, how will I get paid when I work for the industry?”
As a student journalist, I have been told by guest speaker after guest speaker, that I better be prepared to work somewhere far from home for low pay if I want to get my career going.
San Jose Mercury columnist Joe Rodriguez said that it is even harder as a freelancer because you won’t have superiors to train you and help you learn. You don’t get benefits, the pay is low, it is hard to get papers or magazine to pay you for your articles. Some editors will hear your idea then give it to another freelancer that they know will do it for less pay.
I asked them, honestly, if we should just switch majors.
Rodriguez said that he has tried that and did very well in other subjects, but his love was for writing. We should follow what we love and not what will make us money. If we feel like we are meant to be writers and being in the journalism field makes us happy, then stick to it and we should be able to live a happy life and make decent pay.
So, my advice, make sure you are good at writing and that you would be happy to write for free if you want to stay in journalism. If you’re in this mostly for the money, go elsewhere; but I’m sure if you have already chosen journalism as a major, you aren’t a gold digger anyway.
-Justin Riray
Monday, April 6, 2009
Revised - Soft Broadcast Lead
HOW DOES A SQUIRREL STOP MULTIPLE TRAINS ALL AT THE SAME TIME?
BY CLIMBING ONTO THE METRO-NORTH COMMUTER RAILROAD'S POWER LINES AND CAUSING AN ELECTRICAL SURGE.
THE RESULTING POWER OUTAGE LEFT 47-THOUSAND RAIL COMMUTERS STRANDED IN MANHATTAN.
A METRO-NORTH SPOKESWOMAN SAID THAT THE SQUIRREL WAS ELECTROCUTED WHILE SCAMPERING ON THE POWER LINES.
SERVICE IS RESTORED BY CREWS ON TUESDAY MORNING.
note: I think you're right. I probably hit save as draft instead. Perhaps I was incompetent at the time, haha.
BY CLIMBING ONTO THE METRO-NORTH COMMUTER RAILROAD'S POWER LINES AND CAUSING AN ELECTRICAL SURGE.
THE RESULTING POWER OUTAGE LEFT 47-THOUSAND RAIL COMMUTERS STRANDED IN MANHATTAN.
A METRO-NORTH SPOKESWOMAN SAID THAT THE SQUIRREL WAS ELECTROCUTED WHILE SCAMPERING ON THE POWER LINES.
SERVICE IS RESTORED BY CREWS ON TUESDAY MORNING.
note: I think you're right. I probably hit save as draft instead. Perhaps I was incompetent at the time, haha.
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